Did you miss our first educative and expository webinar?
We had an excellent time hosting our first webinar on How to Use AI to Enhance Your SEO Content Writing.
We discussed how search engine results for a keyword reveal what Google understands about the intent behind the keyword.
This free webinar, sponsored by Konvart, explained how businesses and individuals can use AI to improve their SEO content writing, including practical techniques to improve content writing, Google search indexing and more.
We had some great questions from participants as well. Overall, it was a great time!
You can watch the webinar recording below.
We have provided a recap below.
What Are the Challenges of SEO Content Creation?
Time Consumption
Anyone who has done SEO will know it’s time-consuming.
Researching your competitors is a lot of work. Some have written 8,000 words of content; you must match that word count and write your content.
There are so many things going into keyword research, and of course, when you’re dealing with large competitors with an extensive in-house content team, you need more time.
That is a lot of time investment.
Writers Block
Another thing is writers block, which can come in different ways. You could have a good content idea and have your ball pen rolling or randomly tapping your keyboard for the first minutes.
But how do you get going when you are stuck? How do you start to ensure that people are engaged from the beginning and then read your content to the end? Writer’s block can kill creativity and get you to hang in thin air when writing.
Constant Google Updates
This year alone, Google has announced over four significant updates, and as you know, Google doesn’t announce every update.
Some research shows that they are about 3000 per year. It would help if you adapted your writing with all these updates and changes.
Updating written content to fit into Google updates is sometimes problematic and time-consuming.
Does AI Work For SEO?
Over the last few years, there have been different misconceptions about AI and SEO. One of the bones of contention is whether AI works for SEO.
Everyone has different thoughts and opinions about this.
There are methods to how AI works for SEO. However, different myths were considered during the webinar.
Myth 1 – AI Content Doesn’t Get Indexed
This is not true at all.
We have done several tests on several websites and seen multinationals and local businesses using AI in their content without issues.
Thus, blogs or pages get indexed by Google, so that’s not the case.
If you need help with your content not being indexed, contact us now, and we will guide you on how to ensure that your content is indexed.
Myth 2: Google Doesn’t Rank AI Content Anymore.
That is not true.
Google ranks AI content. To get results, you need to know how to use AI in your SEO content.
We have also tested different types of content written by humans and AI. The content written by AI ranks better over time.
Google is not strictly against AI content; it is just about how it is written. These types of AI content should be high-quality for humans.
Google mentioned earlier that they can’t say content is quality just by seeing that it is the most complete thing. They, instead, watch out for other things including Chrome data, semantic terms, brand authority, EEAT, heading correlation and more, and from the part of the content itself, AI (with SERP analysis0 can help integrate the semantic terms and heading correlation, and ensure the content is engaging to improve the Chrome data.
Myth 3 – AI Content Gets Penalized by Google
This is false.
We have seen a few websites that have used AI content solely or AI + human-written content for over a year without issues.
Google looks for certain things, and you need to ensure that they are also included in your AI content to prevent your blog from being penalized or marked as spam.
How To Ensure AI Works For You
- AI content should not be considered separate from SEO. Use human-written content as you would; every other SEO part must be optimized.
- Work on content frequency. Do not go from two to 1000 posts per month immediately. Ensure the site’s reputation is excellent before pushing out 1k+ posts simultaneously.
- Be intentional with edits. Read it before publishing if anything is repeated. AI is not 100% perfect with all content types. It reduces the time you spend creating quality content from hours to minutes.
- Review formatting, including heading tags, tables, internal links, bold/italic, external links, quotes, statistics, etc.
- Ensure your AI content matches or exceeds what top-ranking competitors have. It is all about the preliminary research – this is where AI tools come in.
- Use the right tool. The right AI content tool is the key to ensuring your content is high quality and explores all the subtopics it should.
Areas Where an AI Tool Can Be Beneficial
Competitor Analysis
Analyze competitor content and keywords to uncover SEO opportunities and craft data-driven content strategies.
There are AI tools that analyze your competitors, keywords, and all other terms that Google considers.
For example, if you write a post about ‘wedding cake,’ Google would want to see terms like venue, bride, groom, and everything in your post.
This will help Google understand that the content is related to weddings, not just those terms; an AI SERP analyzer can find all of those terms and ensure they are inserted in your content.
SERP Analysis
SERP analysis here has been not just competitive analysis but also the search results.
People also ask about search intent and the keywords that should be included in terms of what else is in the SERP.
Sometimes, AI could help you look out for things like your schema, like frequently asked question schema, and then include them in your content.
Bulk Content Creation & Internal Linking
AI helps you write SEO-rich content and build a network of internal links, increasing your website’s ranking and searchability.
As you increase the amount of content or pages you publish per week or payday, you will eventually reach a point where you have published a lot.
When you have a small team, you cannot achieve that with just human content, so you could change your strategy from human writers to human editors who spend five to 10 minutes editing the content AI has written and published on the site.
Some tools allow you to publish from within the tool itself. For example, Konvart has a feature that allows you to publish directly from the tool to your WordPress site.
You don’t have to download and then upload all of those bits. All you have to do is see that the content is already structured based on headings and have it edited.
Writing and Embellishing
AI assists your SEO writing by crafting compelling copy, enriching it with essential details, and optimizing it for search engines like Google and Bing.
You could also use AI to optimize or improve what you have written.
For example, if you need to improve at writing content in a particular language, let’s say English is not your first language.
You’re trying to write content for an English audience, or you are familiar with British English and trying to write content for an American audience.
You understand that it’s not just about changing S to Z; you also need to look at the nuances of how content in Britain and the American audience reads.
What is Konvart?
Konvart is a content-driven writing platform and SEO tool that can help with keyword research.
The keyword research feature helps you find keywords, see their search volume and difficulty, and determine how difficult it would be to rank for them.
Also, it can help with search intent, whether it is an informational or commercial search. It can help you decide what type of page or post to publish for transactional, informational, product, or service copy.
With Konvart, you can look at the keyword data, skip the keyword research bits, and go straight to publish your page or post that works for you.
Once you have entered some instructions on Konvart, it will perform the SERP analysis and start writing the content. Depending on the post, this process typically takes five to ten minutes.
Some posts, like 8000 words, require more time to write because Konvart must perform the SERP analysis before generating the post.
Not only can Konvart help with SERP analysis and content generation, but it can also help with brief generation.
Optimizing Content for Search Engines with Konvart
1. Identifying relevant keywords
Konvart analyses the SERP to identify relevant LSI keywords and entities to optimize for search. Also, there’s keyword research, which Konvart offers to help you find the right primary and secondary keywords to include in your content.
2. Write articles or copy
Based on search data, Konvart can generate complete articles or product/service copy in minutes.
You can write product or service copy based on search intent and instruct Konvart to ensure that your service or product is highlighted.
It’s not just about showing the features; it’s also about showing the benefits to whoever comes on your page while ensuring that the page is well-optimized for search engines.
3. Generating Content Briefs
If you want 100% human-written content but eliminate 70% of the research work, Konvart’s brief generator can create briefs based on SERP analysis.
For example, you are a human writer in a team or a content manager and want to keep your human content writers.
Still, you want to ensure that they spend less time writing content. Konvart can generate a content brief for you.
After Konvart does the SERP analysis, it will produce a PDF document you can copy or download.
You can see the keywords, headings, what is included in each heading, and other things that should be in the post.
The content brief will help you determine your meta title, FAQs, and competitors to check when you write.
If you provide that to the writer or a writer, you already have a detailed guideline for writing your content; you don’t have to spend a few hours doing the research.
All those things that can take your time have been taken care of, and you can go straight into writing.
Results With Konvart and AI
AI enhances search engine ranking by creating optimized content that drives traffic. For example, a site using AI-generated content increased to 1,000 visits per month.
Konvart can create blog posts and content for tools, significantly boosting traffic.
Within 30 days of implementing AI SEO strategies, new sites can show noticeable improvements in impressions, even with minimal backlinks.
AI improves content quality and integrates with other SEO elements to achieve substantial results.
Too Long; Didn’t Read
The Konvart webinar, “How to Use AI to Enhance Your SEO Content Writing,” provided valuable insights on using AI to improve SEO content.
Hosted by Onajite and Joel from Konvart, the session explained how understanding search intent behind keywords can enhance content strategy.
The webinar addressed common myths about AI in SEO, such as AI content not getting indexed or ranked by Google, and highlighted practical techniques to overcome challenges like time consumption, writer’s block, and frequent Google updates.
The session demonstrated how Konvart’s AI tools aid in keyword research, SERP analysis, content generation, and search engine optimization, leading to significant traffic and ranking improvements.
If you are looking to supercharge your SEO efforts with cutting-edge AI technology, consider trying out Konvart – our advanced AI tool designed specifically for SEO professionals.
With Konvart, you can harness the power of AI to optimize your website’s performance, drive more traffic, and boost your search engine rankings.
Sign up today and experience how Konvart can help you achieve your SEO goals and take your online presence to the next level.
