Key Takeaways
- Konvart focuses on SEO and AI visibility, covering keyword research, technical SEO, link building, digital PR, local SEO, content, and AI search tracking in one platform.
- The two AI agents work differently by default: Konvart’s Optimizer offers co-pilot, where nothing goes live until you approve it, plus an autopilot option. Search Atlas’s OTTO runs on autopilot by default, with an optional approval mode.
- AI visibility goes a step further in Konvart. Its AEO tool shows the sources and citations behind AI answers, along with fan-out queries and a page-level extractability audit.
- Konvart costs less to start: it has a free plan, and its Individual plan is $30 a month. Search Atlas starts at $99 a month. Both offer a 7-day free trial.
- Costs grow differently as you scale. Konvart’s Team plan is $45 per user per month (minimum two users), with no per-site charge for AI automation. Search Atlas includes a set number of OTTO sites per plan and bills extras per site.
- Technical SEO comes with a competitor benchmark. Konvart’s Technical Gap Analysis shows how your setup compares with the sites ranking above you.
- Both use credits on top of the subscription: Konvart’s Optimizer budget starts at $0 on Individual and $10 per user on Team. Search Atlas includes AI credits by plan, with top-ups at $19 per 500.
- Search Atlas suits teams that need more channels in one place. If you also want paid ads management, website building, GBP automation, and press release distribution, Search Atlas covers that broader scope.
Here’s how the two tools compare side by side. We’ll go into each area in more detail below.
| Category | Konvart | Search Atlas |
|---|---|---|
| Best for | Founders, marketers, SEO teams, and SEO agencies who want SEO and AI visibility automation with approval control, at a lower cost | Teams and agencies that want SEO, paid ads, local, and website building in one platform |
| Free plan | Yes, with 10 usage credits | No |
| Starting price | $30/month (Individual) | $99/month (Starter) |
| Team pricing | $45 per user/month, minimum 2 users | Seats included by plan: 1, 3, 5, or 10 ($99 to $999/month) |
| Free trial | 7 days, no card needed | 7 days, with a free onboarding session |
| AI agent | Optimizer | OTTO SEO and Atlas Agent |
| Default behavior | Co-pilot: nothing goes live until you approve it | Autopilot: changes apply automatically, with an optional approval mode |
| AI visibility | Citation tracking, share of voice, page-level extractability audit, and AI traffic from ChatGPT, Perplexity, Claude, and more | LLM Visibility across ChatGPT, Gemini, and Google AI Mode; Perplexity and Copilot on Pro and above |
| Site audits | Adjustable crawl speed for large sites, weekly or daily audits, competitor technical gap analysis | Site audits offered |
| Content tools | Konvart AI Writer, Custom AI Writer, content briefs, content editor | Content Genius, Topical Maps, content planner |
| MCP and API | Included on Team | API access on custom Enterprise plans |
The Real Difference: Approval-First vs Autonomous
On paper, Konvart and Search Atlas offer many of the same tools. Both research keywords, audit your site, write content, find backlink opportunities, and track your visibility in AI search. But the real difference is in how their AI agents work.
An SEO agent doesn’t just suggest changes. It edits title tags, rewrites content, adds schema, and publishes new pages on your website. So before choosing one, it’s worth knowing two things: how much it does before you’ve looked, and how much say you have over what goes live.
Konvart: you approve, or you hand it over
Konvart’s Optimizer builds an SEO plan from your keyword, backlink, technical, and Search Console data, then helps you carry it out in one of two modes:
- Co-pilot: Optimizer prepares the work, like technical fixes, content updates, new pages, and outreach pitches, and waits for your approval before anything goes live.
- Autopilot: Optimizer acts on its own and sends you a weekly report of everything it did and what changed.
Even when you hand over more control, some changes still come to you first. More complex fixes, like broken links, redirect chains, and structural issues, are listed in the Actions tab for review rather than applied automatically.
When you approve a change, Optimizer writes it directly into your website through its integrations with WordPress, Shopify, Webflow, and Wix. Changes stay in your CMS, so they remain if you cancel.
Search Atlas: autopilot by default
Search Atlas’s OTTO runs on autopilot by default, finding issues and applying fixes without waiting. Both tools can run on their own if you choose that in settings — Konvart via Optimizer’s autopilot mode, Search Atlas via OTTO’s default. The difference is the starting point: Konvart waits for approval unless you switch to autopilot; Search Atlas acts unless you turn on approval mode.
OTTO applies its changes through the OTTO Pixel, a small script added to your site. That works on almost any website platform, and changes can be deployed across many pages at once, and you can switch them on or off from your Search Atlas dashboard.
Beyond SEO, Atlas Agent extends the same hands-off approach to paid ads, local SEO, and content across channels.
Konvart vs Search Atlas Pricing
Pricing is where the two tools differ most. Konvart starts lower and adds users one at a time. Search Atlas starts higher, but each plan includes more seats, more automated sites, and features outside SEO.
Konvart pricing
- Free: $0/month, with 10 usage credits to try most tools
- Individual: $30/month for one user, with 250 usage credits, AI visibility for 1 site, 12,000 site audit URLs, 200 tracked keywords, and Optimizer included
- Team: $45 per user/month (minimum 2 users), with 250 usage credits per user (shared), AI visibility for 5 sites, 20,000 site audit URLs per user, MCP and API access
A few things to know about Konvart’s costs:
- Optimizer runs on an AI budget. On Individual, the budget starts at $0, so you add budget before Optimizer can do work. On Team, each user adds $10 to a shared budget.
- Included allowances are a starting point, not a cap. Site audit URLs, tracked keywords, and AI visibility sites can all be expanded with credits.
- Only your sitemap URLs count toward audits. If Konvart finds other URLs while crawling from your sitemap, it audits them for free.
- Annual billing saves 11%. For larger needs, unlimited monthly credits start at $299/month, with larger site audits starting from 400,000 crawl URLs.
Search Atlas pricing
- Starter: $99/month, with 1 user seat, 1 OTTO site, and 500 AI credits
- Growth: $199/month, with 3 seats, 2 OTTO sites, and 1,000 AI credits
- Pro: $399/month, with 5 seats, 4 OTTO sites, and 2,000 AI credits
- Agency: $999/month, with 10 seats, 10 OTTO sites, and 10,000 AI credits
Once you go beyond your plan’s included OTTO sites, extra sites are billed per site (listed at $99 per site per month), and extra AI credits cost $19 per 500. Higher plans also include Hyperdrive credits for press releases and publisher outreach, and every plan includes Search Atlas’s tools beyond SEO, such as Smart Ads and Website Studio.
What this looks like in practice
Here’s what each tool costs for three common setups, at list prices:
| Setup | Konvart | Search Atlas |
|---|---|---|
| Solo marketer, 1 site | $30/month (Individual), plus your own Optimizer budget | $99/month (Starter), with 500 AI credits included |
| 3-person team, 2 sites | $135/month (Team, 3 users), with a $30 Optimizer budget and 750 shared credits | $199/month (Growth), with 3 seats, 2 OTTO sites, and 1,000 AI credits |
| 5-person agency, 10 client sites | $225/month (Team, 5 users), with a $50 Optimizer budget and 1,250 shared credits. AI visibility for the 5 extra sites uses 250 of those credits. | $993/month (Pro plus 6 extra OTTO sites), or $999/month (Agency, with 10 seats and 10 OTTO sites) |
For a solo marketer, Konvart costs less than a third of Search Atlas’s starting price. A three-person team saves $64 a month, or about $770 a year. And an agency managing ten client sites saves more than $750 every month, because Konvart doesn’t charge for each automated site.
Both tools also charge for heavy usage on top of the subscription, so your real cost depends on how much work you hand over. But if SEO and AI visibility are what you need, Konvart gives you the tools and the automation for a fraction of the price.
Konvart vs Search Atlas: Feature by Feature Comparison
Both tools cover the core areas of SEO, but they put their strengths in different places. Below, we compare them area by area, starting with the AI agents and ending with the channels beyond SEO.
1. AI agents: Optimizer vs OTTO and Atlas Agent
We covered how the two agents differ in control. Here’s what each one actually does.
Konvart Optimizer works from Konvart’s own keyword, backlink, technical, and competitor data, combined with your Google Search Console and Google Analytics. It turns all of that into a weekly plan, ranked by what will move your rankings most. From there, it can:
- Fix technical issues found in your site audit, including Core Web Vitals problems, under-optimized title tags, missing cache directives, and unoptimized images
- Close schema gaps by comparing your structured data with top ranking competitors and adding what you’re missing
- Improve weak pages by finding pages outside the top three in Search Console and updating them based on competitor topics and SERP features
- Create new content for your keyword opportunities and the keyword gaps between you and your competitors, planned in a content calendar you can review
- Run outreach by pulling prospects from your backlink gap and preparing pitches
- Act on AI citations by turning the sources AI tools cite into next steps
- Pitch journalists by watching for relevant requests, drafting a personalized pitch, and sending the first email
Every action appears next to the traffic and ranking changes that followed it, so you can see what’s working. A weekly report sums up what was done and what’s changing.
Search Atlas offers OTTO SEO for on-site automation and Atlas Agent, its conversational agent, which plans and carries out work across SEO, content, paid ads, local SEO, and AI visibility. OTTO runs on autopilot by default and can deploy changes through the OTTO Pixel.
2. AI visibility and AEO
Both track how your brand shows up in AI answers. Konvart’s AEO tool adds sources and citations behind each answer, fan-out queries, a page-level extractability audit, and next steps Optimizer can act on. Search Atlas’s LLM Visibility covers ChatGPT, Gemini, and Google AI Mode, with Perplexity and Copilot on higher plans.
3. Content tools
Konvart includes an AI writer, custom AI writers trained on your brand voice, content briefs, and a live content editor with an SEO score. Search Atlas offers Content Genius, Topical Maps, and a content planner for broader content production workflows.
4. Keyword research
Both cover keyword research and competitor keyword gaps. Konvart also surfaces Search Console keyword opportunities, plus People Also Ask and autocomplete questions to expand topic coverage.
5. Technical SEO
Konvart offers adjustable crawl speed for large sites, weekly or daily audits, automatic technical fixes, and Technical Gap Analysis against competitors. Search Atlas offers site audits and automatic technical fixes.
6. Link building and digital PR
Konvart includes backlink gap analysis, spam scores, verified contact email finding, and a journalist request feed with drafted pitches. Search Atlas covers backlink gap analysis and press release distribution, with Hyperdrive credits on higher plans.
7. Local SEO
Konvart focuses on local rank tracking, competitor insights, and local link building as part of the same SEO platform. Search Atlas focuses more on Google Business Profile automation and heatmap tracking for multi-location businesses.
8. Rank tracking and reporting
Konvart’s Rank Tracker monitors Google rankings and SERP features, and branded PDF reports are free on every paid plan. Optimizer also sends a weekly report of the work it completed. Search Atlas offers rank tracking projects by plan and white-label client portals for agencies.
9. Beyond SEO
This is where the two tools differ most in scope. Konvart stays focused on SEO and AI search visibility. Search Atlas includes Smart Ads (OTTO PPC), Website Studio, and Atlas Agent working across SEO, content, paid ads, local SEO, and AI visibility.
Konvart or Search Atlas: Which Should You Choose?
A feature list doesn’t decide for you. The better question is which tool fits the way you work. Here’s how we’d decide based on who you are.
Founders and small business owners
Pick Konvart. Start on the free plan, move to Individual for $30 a month, and hand the work to Optimizer. In co-pilot mode, it prepares the work and you approve what makes sense for your brand — without paying for ad and website tools you may never use.
Freelancers and solo SEOs
Pick Konvart. At $30 a month instead of $99, you save over $800 a year before you’ve signed a single extra client. Branded PDF reports are free to generate, and Konvart doesn’t cap how many sites Optimizer can run on.
In-house marketing and SEO teams
Pick Konvart, unless you also manage paid ads in the same platform. Team pricing grows one seat at a time, with shared workspaces, custom AI writers, and MCP/API access. If your team also runs Google Ads in one place, Search Atlas’s Growth plan brings both together.
SEO-focused agencies
Pick Konvart. A five-person agency managing ten client sites pays $225 a month on Konvart, compared with roughly $1,000 on Search Atlas, because Konvart doesn’t charge per automated site. Co-pilot mode also keeps every client change reviewable before it goes live.
Teams that want fully hands-off automation
Either can work. Search Atlas’s OTTO runs on autopilot by default across channels. Konvart’s Optimizer can run on autopilot too — and lets you start in co-pilot to build trust before handing over more control.